November 30, 2015
Delivering an AIDS-Free Generation with (RED)
Help us spread the word about the fight to end AIDS this World AIDS Day and win (RED) products.
Since 2011, mophie has partnered with (RED), an organization founded by Bono and Bobby Shriver to engage businesses and people in the fight to deliver an AIDS free generation. (RED) partners with the world’s most iconic brands to create special edition (RED) branded products and experiences, that when purchased, trigger donations to the Global Fund. Other proud partners include Apple, Starbucks, Coca-Cola, Beats by Dre, Belvedere, Square, Live Nation, and more. To date, (RED) has generated over $325 million for the battle against AIDS.
“Year after year we are strengthening our partnership with (RED) and supporting their noble fight,” said Shawn Dougherty, mophie Co-Founder and COO. “For us, it goes far beyond simply creating special edition products. The goodwill (RED) continues to bring about is inspiring, and it drives us to do so much more as a company to help end this needless disease.”
Today, in support of World AIDS Day—held each year on December 1st as an opportunity for people worldwide to unite in the fight against HIV—(RED) launched the (SHOPATHON)RED campaign. Hosted on Gilt.com, this e-commerce platform features a number of special edition (RED) products for sale including several by mophie, with proceeds from each sale going to the Global Fund.
“In a lot of ways, mophie embodies what we look for in a (RED) partner: a brand that creates amazing products, pushes the envelope on design, and is loved by their customers,” said Jennifer Lotito, (RED) Chief Partnerships Officer. "Since joining the fight in 2011, they’ve created some of the most sought after (RED) products, and we are immensely grateful for their contribution to end AIDS.”
mophie remains committed to its role as a (RED) partner and continues to develop unique products and experiences with the aim of not just raising donations, but expanding awareness about this disease and the global effort to combat it.
To help spread word about this year’s World AIDS Day, and to celebrate our partnership with (RED), we’re giving away 5 mophie (PRODUCT)RED juice packs for iPhone 6/6s. Help us bring even more awareness to the global fight against AIDS by sharing and keeping the conversation going.
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