March 04, 2016
Baraboux x mophie
In time for Fashion Week, we announced a collaboration with Baraboux
In time for Fashion Week, we announced a collaboration with Baraboux, a luxury handbag brand, to launch a range of sleek handbags integrated with the latest powerstation, a stylish universal battery able to charge virtually any mobile device.
Baraboux’s exquisitely crafted handbags are designed and created by Princess Reema Bandar Al Saud and have become synonymous with quality and practicality. The idea to collaborate was introduced by Princess Reema herself; an adventurer, businesswoman, mother, campaigner, global citizen and constantly on the move.
It was very rewarding to collaborate with a creative-minded visionary such as Princess Reema. It allowed us to develop something unique and practical within a smart, fashion-forward bag,” said Shawn Dougherty, Co-Founder and COO at mophie.
“Elegant style and functionality inspire both our design ethos, so the synergy between our brands felt spot on.”
System Magazine Founders, Alexia Niedzielski & Elizabeth Von Guttman also worked on this collaboration to produce a bag that’s not only fashionable but functional, Available in Denim Ayers, the Baraboux | mophie E6 is in an elegant envelope style bag with inside pockets adding a useful element; it is the ideal day to night accessory.
“Baraboux sits at the crossroads of function and luxury and similarly, mophie delivers on this proposition. Their products are purposeful and designed with a rich aesthetic. This partnership is our way of marrying fashion, which is narrative and inspired, with technology, which solves problems.”
said Princess Reema, Founder and Creative Director of Baraboux.
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