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Press Releases

Feb 06, 2013

mophie Announces Pre-Sale of juice pack helium for iPhone 5

Santa Ana, California – February 25th, 2013 Today, mophie® announced pre-sale availability of its juice pack helium, the first and only certified battery case on the market for the iPhone 5. The helium is mophie's thinnest, lightest juice pack ever made, packing 80 percent more battery life into an ultra-thin profile and delivering edge-to-edge protection for the iPhone 5. Pre-orders are expected to ship nationwide on February 19.

The new juice pack helium is mophie's most innovative battery case to-date, engineered with a 1500 mAh battery for on-demand power, soft interior cushion for full device protection, and micro USB connection for effortless pass-through charging. Additional embedded elements such as a simple toggle switch for charging, discreet LED power indicator, and forward-facing speaker ports for enhanced sound are features that have evolved with each generation of the juice pack, and blend beautifully with the new, slimmed down design of the helium.

"While other brands were busy publishing renderings and making handmade prototypes for CES, we were dialing in production and preparing for market," said Ross Howe, vice president of marketing at mophie. "We always strive to set new benchmarks for excellence in the portable power category, and have accomplished that with the development and release of the juice pack helium, the world's first authentic battery for iPhone 5."

Available for pre-order for $79.95 on www.mophie.com, the juice pack helium is around 13 percent thinner than previous juice pack air versions released for the iPhone 4S and iPhone 4, and is available in a metallic gunmetal soft touch finish. juice pack helium users will benefit from up to six additional hours of talk time, 30 additional hours of audio playback, seven additional hours of video playback or seven hours of WiFi internet use (six hours with 3G and LTE).

In tandem with pre-sale availability, mophie has created a juice pack helium promotional video which also debuted today on its website and YouTube. For additional information regarding mophie's full line of products, please visit mophie.com.

About mophie
mophie is an award-winning designer and manufacturer of accessories that let consumers do more with their portable devices. From the action sports enthusiast to the business professional, student and outdoorsman, mophie products fit into the lives of those who rely on smartphones and tablets to stay connected. mophie products are available in more than 100 countries, and can be purchased in Apple stores worldwide, AT&T, Best Buy, Verizon, Sprint, and on mophie.com. Follow mophie on Twitter, Facebook or on Instagram.

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345