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Press Releases

May 31, 2011

mophie Announces workbook for iPad 2

Santa Ana, CA - May 5th, 2011 – mophie™ today announced the availability of its new workbook iPad 2 portfolio case designed to provide protection and an improved user experience for the iPad 2. The light-weight adjustable case doubles as a stand, allowing infinite angles for viewing, typing and browsing, and features a magnetic integration that wakes and puts the iPad 2 to sleep upon opening and closing.

The workbook is as versatile in fashion as it is in function, adding an element of style with interchangeable elastic straps in complementary color combinations. The folio cases are now available in black and white and come with four mix-and-match closure straps in colors including magenta, yellow, cyan, purple, grey and black. Cases in gray, chocolate and purple are planned for release in the coming weeks, giving iPad 2 owners lots of options for protecting their device while also reflecting their personal style.

"mophie is driven to create products that are super functional without sacrificing style and design," said Ross Howe, senior director of product marketing. "Creating the new workbook was a great opportunity for us to have some fun with fashion elements and color combinations while also delivering the real protection, portability and enhanced function iPad 2 users want."

Black and white workbook folios with interchangeable straps are available now for $49.95 at www.mophie.com. Key features and benefits of the workbook include:

• Infinite Viewing - The design and flexibility allows the case to act as a stand for the iPad 2, delivering an infinite number of viewing and on-screen typing angles to enhance functionality and increase productivity.

• Magnetic Closure – Wake your iPad 2 by opening the case; put it to sleep by closing.

• Multiple Color Combinations – Cases in black and white now available with gray, chocolate and purple coming soon.

• Mix-and-Match Straps – Interchangeable elastic straps provide a secure closure that caters to everyday style changes. Black cases ship with cyan, magenta, yellow and black straps, and white cases pair with cyan, magenta, grey and purple.

• Tough Exterior, Plush Interior – The durable animal friendly exterior is easy to clean, yet fully protects the device from damages. The soft interior fabric ensures the iPad 2 is cradled snugly inside.

• Pass-Through Design – Enables full access to all ports and controls allowing users to simultaneously charge and sync the device without having to remove it from the workbook.

For additional information regarding the mophie suite of products, please visit www.mophie.com

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345