Oct 14, 2014
mophie charges toward Super Bowl with new teammates Deutsch L.A. as creative agency partner
Orange County, Calif., (Oct 14, 2014) – mophie®—the #1 selling mobile battery case in North America and innovator of power and storage solutions for mobile devices—announced today the selection of Deutsch LA as agency partner of record for the brand’s first-ever broadcast commercial, scheduled to air during Super Bowl 2015. Since its launch, mophie has experienced substantial growth and success despite mostly organic efforts in consumer marketing. Now, as momentum continues to build in the mobile power accessory category, mophie intends to bring its message to life in front of the masses on advertising's biggest stage.
Seeking a creative powerhouse with a track record for making an impact during the Super Bowl, mophie landed on Deutsch LA, which most recently created such ads for Volkswagen and Taco Bell during the “Big Game”. Deutsch LA also has a number of Fortune 500 brands in its portfolio such as General Motors and Mitsubishi.
“Producing an effective Super Bowl ad is quite the undertaking, and we feel Deutsch LA is the agency to help us succeed,” said Daniel Huang, mophie CEO and Co-Founder. “We’ve accomplished much on the strength of our products and integrity of the brand, and now we feel it’s the right time to boldly introduce our solutions to the largest audience possible.”
For mophie, Deutsch LA’s full scope goes beyond a 2015 Super Bowl spot and includes work around a supporting campaign likely to include creative, digital, social media and media planning. Billings were not disclosed.
“We’re ecstatic to work with the leader in this booming category and to be the first to tell this story at the Super Bowl,” said Mike Sheldon, CEO of Deutsch LA. “It’s also a chance to add some rocket fuel to a premium brand that continues to rise. Even more important, these guys are our kind of people: ambitious, intelligent risk-takers with a gift for innovation.”
For more information about all things mophie, visit www.mophie.com and follow them on Facebook, twitter, and Instagram (@mophie).
mophie, the #1 selling battery case manufacturer in North America, is a California-based, award-winning designer and manufacturer that empowers the mobile world to do more. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack®, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software, and design. mophie has operations in California, Michigan, Netherlands, Hong Kong, and China. mophie products are available in more than 130 countries, and can be found at Best Buy, Verizon, and AT&T stores, as well as Sprint and other leading retailers. Visit mophie.com and follow us on Facebook, twitter, and Instagram (@mophie).
 “US Tech Geo Level Monthly Retail - US Retail Monthly Store Level”, August 15, 2014, available from The NPD Group, Inc.