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Press Releases

Oct 04, 2011

mophie Delivers Power and Navigation with new juice pack Outdoor Edition

Santa Ana, Calif. - October 4th, 2011 – mophie™ is venturing into the great outdoors with today’s announcement of its new juice pack outdoor edition , a hardware and GPS app bundle that gives iPhone 4 users access to twice the battery power and more than 650,000 map images for on-the-go navigation. The outdoor edition is the first solution from the company to merge its award-winning battery charging capabilities with enhanced function through a supporting application. Available now in a new, eye-catching orange and gray color combination, the mophie juice pack outdoor edition’s 2,000 mAh battery capacity and sophisticated GPS app effectively transforms the iPhone 4 into a connected, dedicated GPS device.

“The juice pack outdoor edition eliminates the need for iPhone users to carry multiple devices to stay connected while also accessing super sophisticated GPS, mapping and tracking resources,” said mophie’s Ross Howe, senior director of product marketing. “We are very excited to enter the app market and deliver a product that combines our best battery charging capabilities with a valuable and intuitive application that will keep iPhone 4 users connected and powered up during any adventure.”

Drawing inspiration from the award-winning AccuTerra GPS application by NeoTreks, mophie partnered with the company to create the mophie outdoor app, a GPS application providing access to more than five million square miles of outdoor recreation map coverage in the continental United States and Hawaii (Alaska is not currently available).

The bundle retails for $119.95 at mophie.com. Key features and benefits of the outdoor edition include:

• Turning the iPhone into a Dedicated GPS Device – Utilizing the mophie outdoor app, users have access to the following:
• More than 650,000 map images encompassing five million square miles of coverage
• GPS tracking to Google Maps, saved tracks and adventures
• Save unlimited tracks, placemarks and geo-reference photos
• Share adventures via email and Facebook
• Import adventures and share via Bluetooth & WiFi
• Utilize downloaded maps without being connected to 3G, ultimately extending and saving the device’s battery

• The Ultimate Excursion Companion – App users will be able to utilize the mophie website for desktop viewing and planning for any camping, hiking, biking or outdoor adventure. For those who don’t purchase the app with the bundle, this premium portion of the app will also be available for subscription purchase after the first year of service for $19.99 a year

• Double the Battery Power – Packing a 2,000 mAh capacity, the advanced battery technology delivers an incredible amount of “juice” in a small form factor, more than doubling battery life. Users will experience:
• Up to 8 additional hours talk time on 3G; 16 hours 2G
• Up to 7 additional hours internet use on 3G; 11 hours WiFi
• Up to 44 hours additional audio playback
• Up to 11 hours video playback

• Cool Color Combo – The juice pack plus outdoor edition is designed with the outdoor enthusiast in-mind, utilizing an orange and gray color scheme prominent in outdoor designed products

• Standby/Charging Switch – Features a simple toggle switch that allows for standby and charging mode so you only have to use the juice pack plus battery when you need it

• 4 Light LED Battery Status Indicator – An integrated LED status indicator tells you exactly how much “juice” is left and also displays how much time remains during the charging process

The mophie juice pack outdoor edition is available now for purchase. Current juice pack users who want to take advantage of the mophie outdoor app but don’t want to purchase the outdoor juice pack plus case can purchase the app in the Apple store for $29.99. For additional information regarding the mophie juice pack line of products, please visit www.mophie.com

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345