Dec 12, 2012
mophie Elevates Action Sports Engagement with Mammoth Mountain Partnership
Santa Ana, California – December 12th, 2012 Today, mophie® announced today it has signed an exclusive three-year partnership agreement with Mammoth Mountain to be its official POV video camera sponsor and mobile device protective case sponsor. The news comes on the heels of the nationwide availability of OutRide, the wide-angle, waterproof iPhone case and mounting system that eliminates the need for a dedicated action sports camera, and the corresponding app, which gives users the ability to record, edit, and instantly share photos and videos on social networks. The collaboration significantly expands mophie’s engagement in action sports and allows the Orange County-based company to create a breeding ground for the growing OUTRIDE community in its own backyard, at one of the top-rated mountains in the country.
The partnership will transform the guest experience at the resort and create a major on-mountain presence for mophie by providing riders with unprecedented opportunity to capture their tricks, turns, and powder runs on video, and instantly share footage on the OUTRIDE App or from the OUTRIDE Cutting Room editing labs housed at the Main and Canyon Lodges. Cutting Rooms will be equipped with Mac work stations, allowing any Mammoth guest to upload and edit video and share it with friends everywhere. Each mophie editing lab will be designed with a kick-back-and-relax vibe that will stand apart from other parts of the lodge, featuring a multi-media center to display action sports videos, charging stations, and lounge seating for visitors to watch the action on the mountain and hang with friends.
mophie will also offer Mammoth guests free demos of the OutRide, allowing visitors to check out an OutRide unit, shoot video for the day, and visit the Cutting Room to review, edit and share footage captured. Additionally, mophie Team riders including Greg Bretz, Mark Sollors and Jack Mitrani, and Mark McMorris will be hitting Mammoth’s slopes for a series of OutRide special events to interact with mountain guests and generate fresh, must-watch content for the OUTRIDE community.
“The partnership between mophie and Mammoth is a huge leap forward and sets a new standard for what visitors can expect from their experience on the mountain,” said Ross Howe, vice president of marketing at mophie. “OutRide is designed to give action sports enthusiasts a new way to record their runs and claim their bragging rights, and the trails of Mammoth are the perfect playground to bring this to life. Every rider’s glory shot or epic fail will act as a building block for the OUTRIDE social network, and we are excited to see how the mophie community will develop around and extend beyond the mountain experience.”
In addition to OutRide activations, mophie will also keep Mammoth visitors charged up while on the mountain; installing multiple charging stations in the Lodges for smartphones, cameras, MP3 players and other electronics. “Mammoth is very excited to partner with mophie OutRide because the brands are a perfect complement to each other," said Howard Pickett, Mammoth Mountain Ski Area Chief Marketing Officer. "Mammoth's ski and snowboard guests have long been on the leading edge of creating and sharing photos and videos, and mophie has the tools to make social connections even easier. With the new Cutting Rooms our guests will share Mammoth experiences literally as they are happening, taking the entire resort experience to a whole new level.”
mophie’s engagement on the mountain is already underway, with charging stations and OutRide rentals currently available. Cutting Room editing labs will open to Mammoth visitors just in time for New Year’s weekend. mophie and Mammoth fans hungry for content can tap into a weekly video series published each Wednesday that highlights activity on the mountain captured using the OutRide. The newest installment, released today in conjunction with the partnership news, features a Day in the Life of a Mammoth Ski Patroller, and can be viewed on YouTube.
mophie is an award-winning designer and manufacturer of accessories that let consumers do more with their portable devices. From the action sports enthusiast to the business professional, student and outdoorsman, mophie products fit into the lives of those who rely on smartphones and tablets to stay connected. mophie products are available in more than 100 countries, and can be purchased in Apple stores worldwide, AT&T, Best Buy, Verizon, Sprint, and on mophie.com. Follow mophie on Twitter, Facebook or on Instagram.
About Mammoth Mountain
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH