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Press Releases

Jan 06, 2014

mophie goes glam in first ever high fashion collaboration with swarovski® elements

Orange County, Calif., (January 7, 2014) — mophie®, the #1 selling mobile battery case manufacturer in North America, today announced its first high-fashion inspired juice pack; the juice pack air, Crystal collection. In partnership with Swarovski Elements, mophie has developed a chic new edition of its highly acclaimed juice pack air, adorned with a precision Swarovski crystal side band. The Crystal collection is mophie’s first offering designed as a fashion-forward accessory, elevating the battery life-extending smartphone case to an exquisite piece of jewelry.

“With our first direct appeal to the fashion-forward mobile user, it was natural for mophie to team up with another premium brand,” said Shawn Dougherty, Co-Founder and COO of mophie. “We engineered the Crystal collection with Swarovski experts to perfectly marry technology and style. mophie Crystal collection is positioned to introduce a new audience to the type of improvements a mophie case will make in their everyday life.”

The mophie juice pack air, Crystal collection offers the same benefits of a standard juice pack air, including up to 100% more battery life, and protection. The custom designed accessory uses over 300 XILION Chaton crystals of unmatched brilliance, each expertly placed by hand with painstaking precision to optimum refraction.

Each juice pack air, Crystal collection comes bundled with a premium metal charging dock, elegantly designed and dye-cast to match the Crystal collection. These docks are compatible with all juice packs - helium, air and plus.

This debut marks mophie’s latest collaborative collection, and first product release emphasizing high-end style. The mophie juice pack air, Crystal collection will be available for iPhone 5s/5 in black, gold and white; three classics updated in modern tones. The line will be released in the second quarter of 2014.

For more information about the mophie Crystal collection and suite of products, please visit www.mophie.com.

About mophie:
mophie, the number one selling battery case manufacturer in North America, is a California-based, award-winning designer and manufacturer that empowers the mobile world to do more. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie has operations in California, Michigan, Netherlands, Hong Kong and China. mophie products are available in more than 100 countries, and can be found in Apple stores, Apple.com, Best Buy, Verizon and AT&T stores, Sprint, and other leading retailers. Visit mophie.com and follow us on Facebook, Twitter and Instagram (@mophie).

Media Contact:

Kevin Malinowski
media@mophie.com
657.900.5106

Thao Le
Thao.le@swift.co
310.935.3886