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Press Releases

May 02, 2011

mophie Launches juice pack air for iPod touch 4G

Santa Ana, CA - May 5th, 2011 – mophie™ announced today the availability of the juice pack air for new iPod touch, delivering award-winning power and protection to the device in a light-weight, ultra-thin rechargeable battery case. In addition to virtually doubling the battery life available on one charge cycle, the new juice pack air for iPod touch also includes enhancements in features access, ease of use and design to maximize the user experience.

“We have created a solution for the new iPod touch that combines the exceptional protection and power of a mophie juice pack air case with enhanced design to improve the overall performance of the iPod touch,” says Susan Schedel, vice president of sales and marketing for mophie. “Our goal is to help people rock, talk, surf and send for as long as possible on one battery charge, and our juice pack line has been incredibly successful in achieving this for Apple users since the first iPhone and iPod touch devices were introduced.”

The juice pack air for the new iPod touch is now available in black for $49.95 at Apple stores nationwide, www.apple.com, and www.mophie.com. Red and Blue options will be available in late May. Key features and benefits include:

• The Ultimate Power Solution – Packing a 1000mAh rechargeable lithium polymer battery, the juice pack air for the new iPod touch delivers an incredible amount of “juice” in an ultra-thin, light weight case. A full-charged case gives users:

• Up to 34 hours of audio playback

• Up to 6 hours of video playback

• Protection with Style - Delivers complete device protection from bangs, bumps and drops without sacrificing style! Sleek, ergonomic design features a soft-touch rubberized finish in black that mirrors the aesthetic of the iPod touch itself.

• Fast Charging – The juice pack air case will charge the iPod touch in approximately 100 minutes (assumes juice pack air case is full and iPod touch battery is at 20 percent)

• Easy Access to All Features – Included USB cable enables you to simultaneously charge and sync your iPod touch to iTunes without having to remove it from the case

• Standby/Charging Switch – Features a simple toggle switch allows for standby and charging mode so you only have to use the juice pack air battery when you need it!

• 4 Light LED Battery Status Indicator – An integrated LED status indicator tells you exactly how much “juice” is left and also displays how much time remains during the charging process.

For additional information regarding the mophie suite of products, please visit www.mophie.com

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345