Nov 29, 2011
mophie (RED)EFINES Portable Power by Joining Forces with (RED)™
Santa Ana, Calif. - November 29th, 2011 – mophie™, trailblazer in the portable power category, today announced its partnership with (RED)™ and the launch of a Special Edition line of flagship products—juice pack air, juice pack plus and the complete juice pack universal line (reserve, boost and powerstation)—to raise awareness and funds to fight AIDS. Five percent of profits from the sales of (MOPHIE)RED products will go to the Global Fund to help reach the goal of an AIDS free generation by 2015. To kick off the program, the (MOPHIE)RED universal line will be available for sale online beginning December 1 in conjunction with the internationally recognized World AIDS Day. Special (PRODUCT)RED versions of the juice pack air and juice pack plus will be available in January 2012.
“We are honored to partner with (RED) on the noble cause of helping to eliminate AIDS and humbled to join the company of the global brands, celebrities and influencers who support the (RED) organization,” said mophie’s Ross Howe, vice president of marketing. “Function and style are built into the DNA of each mophie portable power solution and developing the (PRODUCT)RED collection has been an exciting way to combine our passion for design with an opportunity to contribute to a powerful and important cause.”
The (PRODUCT)RED Special Edition line includes:
• juice pack air for iPhone 4/4S ($79.95) — Known for catapulting the brand within the portable power category, the juice pack air doubles the life of the iPhone 4/4S, while also protecting from drops, slips and bangs.
• juice pack plus for iPhone 4/4S ($99.95) — Big brother to the juice pack air, the plus more than doubles the life of the iPhone 4/4S with a 2000 mAh battery capacity.
• juice pack reserve ($34.95) — The zippo design-inspired reserve is the perfect solution for a quick charge on-the-go. Featuring a 700 mAh battery, the reserve is lightweight, compact in design, and comes with a convenient key ring and integrated USB cable for easy charging.
• juice pack boost ($49.95) — The sleek, pocket-sized backup battery also functions as a stand for the device. Utilizing its 2000 mAh battery capacity, the boost has the ability to fully charge an iPhone.
• juice pack powerstation ($79.95)—The most powerful charger in the mophie family, the external battery with a 4000 mAh capacity can charge virtually any USB-enabled device including the iPad.
“In order to reach a large audience, (RED) looks to collaborate with brands that have a positive and well-known presence globally, and mophie is a company we are very excited to add to our outstanding group of partners,” said Deborah Dugan, CEO, (RED). “Purchasing (MOPHIE)RED products gives tech savvy consumers a way to make a real contribution to the fight against AIDS while staying powered up for all of their communications.”
The (MOPHIE)RED reserve, boost and powerstation will be available for sale on www.mophie.com beginning December 1st, 2011. The (MOPHIE)RED juice pack air and juice pack plus will be sold online beginning in January 2012 with expansion into other online retail and brick-and-mortar stores anticipated in early 2012.
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou
About (RED)™and (PRODUCT)RED™
(RED) engages business and consumer power in the fight against AIDS. To date, (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Beats by Dr. Dre, Belvedere, Bugaboo, Converse, Dell, Gap, Nike, Penfolds and Starbucks and Special Edition partners include: FEED, Girl Skateboards, Mophie, Nanda Home, Shazam and Solange Azagury-Partridge. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund. On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to realize the first AIDS-free generation in nearly thirty years. Learn more at www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 22.4 billion for more than 1,000 programs in 150 countries (as of 30 June 2011). To date, programs supported by the Global Fund have saved 7.7 million lives by providing AIDS treatment for 3.2 million people, anti-tuberculosis treatment for 8.2 million people and 190 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases. (RED)™ is the largest business initiative supporting the Global Fund. For more information visit www.theglobalfund.org.