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Press Releases

Sep 20, 2011

mophie Redefines Portable Power with Launch of Second Generation juice pack universal Line

Santa Ana, Calif. - September 20th, 2011 – mophie™ today announced the availability of its next generation juice pack universal line, a collection of external portable batteries including the reserve, boost and powerstation. Designed for iPhone and iPod, the juice pack universal line delivers a compact and lightweight power solution, cased in an aesthetic fit for on-the-go style enthusiasts.

The second generation of reserve and boost take the portable power category to the next level, as the line features new design elements, superior quality and increased battery capacity, making them an efficient and convenient recharging solution. The reserve packs 700 mAh capacity into a device that fits into the palm of your hand and features a key ring for easy carrying. The boost, which is capable of recharging an iPhone to 100 percent with its 2000 mAh capacity, also features a pivoting connector, which acts as a viewing stand while the device is charging.

The powerstation is the most powerful of the three batteries, boasting 4000 mAh, and super high-output charging with unmatched capacity for its compact size. With charging output of up to 2.1 amps, the powerstation can handle the battery needs of any iDevice including the iPad, as well as USB-enabled devices.

Each of the new juice pack universal chargers feature a black soft-touch finish exterior, integrated LED charge status indicator, and improved conversion efficiency for maximum power transfer from battery to device.

“The juice pack reserve, boost and powerstation deliver a range of recharging solutions to mobile device users who need additional battery power but don't have the time or opportunity to plug into a wall or their laptop,” said Ross Howe, senior director of product marketing, mophie. “The first universal batteries were incredibly well received and we evolved the line to help consumer’s get the very most from their iOS devices at all times with easy and convenient portable power solutions.”

Specific features and benefits of the reserve, boost and powerstation include:

• reserve — $34.95
- 700 mAh capacity
- Flexible USB outer band and hidden connector stay concealed until you’re ready to charge
- Hideaway 30-pin connector
- Charges all generations of the iPod and iPhone

• boost—$49.95
- 2000 mAh capacity
- Provides enough power to recharge an iPhone to 100 percent
- High-output 1A charging for a faster recharge
- Sleek, low-profile, and slips right into a pocket
- Pivoting connector-hinge rotates into place so users can view the screen while charging
- Charges all generations of the iPod and iPhone

• powerstation—$79.95
- 4000 mAh
- Charging output of up to 2.1 amps
- Capable of switching between 500 mAh, 1 A and 2.1 A charge
- powerstation can be recharging while it still charges another device
- Charges all generations of the iPad, iPhone and iPod, and USB-enabled devices


All members of the juice pack universal line are now available in Apple stores, www.apple.com , and atwww.mophie.com. For additional information regarding the mophie suite of products, please visit www.mophie.com.

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345