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Press Releases

Jun 14, 2012

mophie signs Chris Cole, Mikey Taylor & Tom Asta

Santa Ana, Calif. - June 14th, 2012 – In anticipation of stop #2 of the Street League DC Pro Tour, which kicks off tomorrow at Citizens Business Bank Arena in Ontario, Calif., mophie® is proud to announce that top professional skateboarders, Chris Cole, Mikey Taylor and Tom Asta, have officially joined the mophie team as brand ambassadors.

“The iPhone has become an invaluable resource to skaters for capturing epic tricks with photos and video, getting themselves pumped up by listening to their favorite playlist, or tapping into their favorite app for info and entertainment while on tour—all of which drain batteries fast,” said Ross Howe, vice president, marketing, mophie. “It was a natural next step for the brand to connect itself with Chris, Mikey and Tom, as our goal is to offer the skate community accessories that empower them to do more with their iPhone by providing them with more battery ‘juice’ on one charge while also delivering solid protection for the device.”

Adding street style to the iPhone is the juice pack plus, an external battery case which more than doubles the life of the iPhone 4/4S and protects the phone from close encounters with the pavement, ramp or pipe. Going for $99.95, the plus comes in variety of colors—(RED), cyan, yellow, white, and black. For those non-iPhone users, there are plenty of other options, including the just announced powerstation mini, retailing at $59.95.

mophie is an official sponsor at this year’s Street League DC Pro Tour, presenting “mophie Charged Up Performance,” a segment highlighting a pro who had a stand-out performance that lasted throughout the entire contest. To check out the latest stand-out skater, visit StreetLeague.com.

For more information on the mophie suite of products, please visit www.mophie.com.

 

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345