Jan 13, 2015
mophie to giveaway $1 million worth of product if the big game goes into overtime
Orange County, Calif., (January 13, 2015) – mophie—the #1 selling mobile battery case in North America(1), and innovator of power and storage solutions for mobile devices—announced the mophie Overtime Sweepstakes in celebration of its first-ever TV ad, set to air during the February 1st broadcast of the Big Game. To mark mophie’s history of providing millions of mobile users with “extra time,” the sweepstakes will award $1 million in mophie product to fans if the Big Game goes into overtime.
Eligible contestants can enter online by visiting mophie.com/staypowerful for their chance to win mophie devices including the new juice pack® lineup for iPhone® 6 and iPhone® 6 Plus. Even if the game doesn’t go beyond regulation, $10k worth of product will still be divvied out. See here for official rules(2).
For the promotion, mophie teamed up with football insider Jay Glazer to introduce the sweepstakes. In doing so, he reveals how mophie solutions are a necessity when covering every event and piece of news coming out of Arizona this February.
“The seven days leading up to the Big Game in Arizona signifies a year’s worth of stories, rumors, and parties into one crazy week. The last thing I want to do is stand in the corner at a presser or a party with my phone plugged into the wall,” said Glazer. “Even worse would be my phone dying completely. mophie is my saving grace during the week. It keeps my phone charged at all times, which allows me to let loose and go after the biggest scoops of the week in Arizona.”
An official advertiser during NBC’s coverage of the Big Game, mophie plans to debut its highly anticipated TV commercial in the coming weeks via online and broadcast platforms. For the brand’s first broadcast ad, mophie wanted to bring its message to life on advertising's biggest stage.
“We view our Big Game ad and overtime promotion as opportunities to introduce mobile power solutions to a massive audience of mobile users,” said Ross Howe, mophie VP of Marketing. “As the category leader in providing users with ‘extra time’ for their devices, we’re eager to place our products in the hands of thousands of fans. So, we’ll be rooting for a close game in the fourth quarter.”
For more information about mophie and the official mophie Overtime Sweepstakes rules, visit mophie.com/staypowerful.
mophie, the #1 selling battery case manufacturer in North America, is a California-based, award-winning designer and manufacturer that empowers the mobile world to do more. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack®, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie has operations in California, Michigan, Netherlands, Hong Kong, and China. mophie products are available in more than 130 countries, and can be found at Apple, Best Buy, Verizon, and T-Mobile stores, as well as Sprint and other leading retailers. Visit http://www.mophie.com and follow us on Facebook, twitter, and Instagram (@mophie).
“US Tech Geo Level Monthly Retail - US Retail Monthly Store Level”, November 17, 2014, available from The NPD Group, Inc