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Press Releases

Jan 05, 2011

Now Available! mophie Enters Gaming Category with Launch of the pulse

Las Vegas - January 5th, 2011 – Tonight at Pepcom Digital Experience!, the country’s largest consumer electronics media event, mophie™ will be showcasing the new pulse, a game-enhancing case for the iPod touch 4G.The pulse transforms game play on the iPod touch 4G into an interactive experience, delivering improved sound quality, vibrating game feedback and enhanced grip in addition to superior device protection from drops, bangs or bumps. As mophie’s first innovation specifically designed for the gaming consumer and its first case for the iPod touch 4G, the pulse enhances all the functions of the iPod to make it the ultimate gaming device. Featuring Reflex haptic technology, the case shakes, vibrates, and pulses, bringing applications and games to life. Front-facing stereo speakers enrich the sound quality of the built-in iPod touch speakers, redirecting the sound to create overall bone-shaking game feedback. Additionally, the pulse allows easy access to controls and connectors and features a textured gaming grip on the sides and back of the case to give users ultimate control during an intense gaming session.

The pulse is designed to make gaming on the iPod touch 4G a more exciting and engaging experience, and enhances the overall functionality of the device,” says Susan Schedel, vice president of sales and marketing. “Portable gaming is becoming as essential as having on-the-go access to music, email or the web, and we believe the pulse allows gamers to take their play to the next level of fun while also providing superior case protection.”

The mophie pulse will be available in September of 2011 and will retail for $99.95 at Apple stores nationwide, www.apple.com , www.mophie.com, and www.amazon.com. Key features and benefits include:

• Enhanced Game Experience – Featuring Reflex haptic technology, the pulse delivers thunderous vibration and pulse-pounding feedback to reflect the action of the game

• Enhanced Sound – Forward-facing stereo speakers enrich sound quality to improve audio experience

• More Grip = More Control – Textured grip provides extra hold and better control

• Smart Design – The pulse is lightweight, low profile, allows access to all controls and connectors and offers complete protection

• Pass-through USB – Included USB cable enables you to simultaneously charge and sync your iPod touch 4G to iTunes without having to remove it from the pulse case

In addition to participating in the Digital Experience! media event, mophie will be demoing the pulse and its entire line of battery solutions, including the family of juice pack rechargeable battery cases, at the Consumer Electronics Show (CES). Visit the mophie booth at in the iLounge Pavilion at booth #4027 in the North Hall of the Las Vegas Convention Center or visit www.mophie.com for more information about the company and its products.

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first "Works With iPhone" portable battery case certified by Apple Inc. All of mophie's products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at Follow mophie on Twitter twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Media Contact:
Formula PR
mophie@formulapr.com
619.234.0345